Fifty years ago, the Internet was a tool used by early-adopters and techies. During that time, the vast majority of people were not yet online, and consumer-level information was scarce.

Fast forward to modern times, and we have the opposite of information scarcity, we have information overload. With over three billion people online now, and four billion more to come by 2020, information’s not only available, it’s in abundance.

Because of the Internet, consumers now have limitless offerings. How do normal people decide on what products to buy, and what services to use?

Social Media

In the 21st century, word of mouth recommendations happen less in person, and more so on social media, where people have access to content 24/7.

By having an active presence on social media, you center the conversation on your brand, empowering your best customers to share what they love about your business with their network of family and friends.

Lets take a look at the percentage of online adults who use social media in 2017:

% of Online Adults Who Use Social Media (2016-17)







How Should Businesses Respond?

Modern people, Millennials in particular, value local relationships with businesses more so now than ever before.

With all things equal, people will go with businesses they’re familiar with, picking brands that are consistent, responsive, and authentic. That’s why it’s so important for businesses to possess a strong brand identity online. Social media gives businesses the opportunity to have a voice, and come to life.

Social media enables businesses to develop a strong brand identity online.

It’s also an effective way for businesses to engage with fans over the World Wide Web.

According to the Internet Advertising Bureau, customers are twice as likely to recommend a brand after a social media interaction.

Social media enables businesses to develop a strong brand identity online.

With each interaction, fans are twice as likely to recommend a brand to their network.

Moving Forward

Businesses that want to grow in the digital age need much more than a static website presence online. They need a dynamic social media presence that attracts customers on a regular basis.

To create an active online community, it takes much more than posting one, two times per month. It takes active management and insight to develop useful and meaningful content for customers.

Recognizing that most businesses don’t have the time to actively create, promote, and optimize content for social media, we’re here to help.

At Metaroots, we’ll help you build and manage your business’s social media platforms, posting for you five times per week, ensuring your business stays on top of minds.

We’d love to meet with you to learn more about your business, and to discuss what we can do for you. Contact us at

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